Sarah Murrell, Founder of BY SARAH LONDON

Our latest /Insider, Sarah Murrell, founded the all-natural and organic, plant-based skincare brand BY SARAH LONDON with her sister, Lauren. Sarah passionately believes in empowering our wellness choices (BY SARAH even details a full ingredient list on the front labels of their vegan and cruelty-free products!). Sarah’s inspiration and motivation to help us all make natural, organic skin care choices began with her sister, Lauren’s recovery from leukemia in 2012 (when she couldn’t find any products that had clear and natural ingredients, so she started mixing her own!). Prior to launching her own company, Sarah spent 10 years in branding and communications for the world’s leading beauty brands- so she knows her stuff…read on for her travel tips and tricks.

Follow Sarah Murrell on Instagram @bysarahlondon

What beauty items can you not travel without?

Our organic skincare minis! For long-haul flights, I apply 2-3 drops of our Organic Facial Oil so that my skin remains hydrated and deeply-nourished, and top up just before landing for healthy, radiant skin on arrival.

What hotel room design element can you not live without?

I love a roll top bath! – does that count? There’s an amazing one at Gleneagles– an incredible luxury hotel in Scotland that made me feel fully rested and rejuvenated after celebrating a special birthday.

Where would you go to digital detox or just generally to get off the grid?

I recently took a trip to Zermatt, Switzerland and cannot recommend it enough for the nature, breathtaking scenery and sense of calm. We stayed at the Hotel Christiania, which is family-run and has the most charming & welcoming atmosphere, and an equally as spectacular setting- nestled at the foot of the Swiss Alps, with views of the Matterhorn.

What do you always bring with you in your carry-on?

I’m never without our Organic Lip Balm (a wonderful multi-tasker), S’well water bottle and podcast series (currently listening to How I Built This).

Have you or would you travel alone?

Yes! Traveling alone is an amazing sense of achievement and adventure!

If you’re going to a new place, and your friends have not been there, what do you consult for advice?

I look for the latest plant-based restaurants and yoga studios to give me the lay of the land. In NYC, I love by CHLOE New York (for plant-based “fast food,” any time) and the restaurant The Butcher’s Daughter – but I always recommend getting there early, as the queue is often out the door!

Do you have any tips or tricks for beating the dreaded jet lag?

Water, water, water!

Travel can be about the little luxuries…like a super amazing cup of coffee. Where was the best one you’ve had?

I’m a lover of tea, and the most aromatic brew was in Copenhagen at Royal Smushi Cafe – scent, flavour and even the tea cup itself were divine!

Beach or City or Mountain?

Beach in the winter / (Swiss) Mountains in the summer!

In flight wifi- good idea: yes or no?


Early check-in/ late check-out?

Late check-out

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