Month: January 2021

Lilly Alice – Freelance PR Consultant & Co-founder of Vicious Eyewear

Lilly Alice was born in Germany, but now splits her time between London and Berlin – while fitting in as much travel as she can in between. As a top fashion PR, she partnered with the likes of Paul Smith, Selfridges, Stella McCartney and Adidas, before building her own equally impressive list of clients as freelance consultant.

In 2020, she put all of this expertise into practise, combining her love of travel and fashion to launch her brand Vicious Eyewear. Her sunglasses have featured in Vogue Italia, while her personal Instagram following has grown to almost 100k. Her feed features fashion parties, Ibizan beaches, Berlin sunsets and her Russian Toy dog Heidi, who of course has her own account, too.

Part of our Insiders series, this is your window into the worlds of the coolest people in Safara’s network. These are the contacts we’d hit up for travel inspiration, whether it’s a hotel recommendation, a new track for our in-transit playlist, the best mini-products to pack, or just to daydream about where we’d open a boutique island hotel (this changes with each Insider guide we read – we’re easily and happily influenced).

Read on for travel inspiration from Lilly Alice.

The Standard NYC. Image via standardhotels.com

Name three of your favorite hotels?

The Standard in NYC. Town Hall Hotel in London. And, Soho House in Berlin.

All of the above have a super chilled vibe, but still maintain great service. Town Hall Hotel is my favorite – I used to book a room there every once in a while, even though my flat was only a five-minute walk away.

Soho House Berlin. Image via Cntraveller.com

What hotel room design element can you not live without?

A master switch by the bed.

You travel a lot for work, was this something you were seeking in a career? How do you make it as relaxing and fun as possible?

I never thought I would have the opportunity to travel so much, I didn’t really plan it. What I did plan is to run my own business and work as a freelancer, to be able to all have all the freedom in the world. I think the best thing is that I now know so many great people all over the planet, so whenever I travel, I will try to meet up with friends and get to know a new city that way.

Image via Town Hall Hotel

What three songs are on your OOO playlist?

Parallaxis, by Traumprinz. Beach Side, by Kanedo. And Your Eyes, by Julein Collet and Jakob Oschmann.

Best travel advice you’ve ever received?

From my mum: “The only thing you will ever need is a credit card.” 

Do you have any tips or tricks for beating the dreaded jet lag?

I don’t, but if someone does, please tell me!


What is your favorite travel book or magazine? 

I love Suitcase magazine – it has amazing tips on what to pack and where to travel. It also has a super cool look.

What’s your go-to travel outfit?

A nice tracksuit in black, with easy trainers in a cool colour, no jewelry.

If you could quit your job and follow the Mamma Mia dream (ie. open a small hotel in another country or on a remote island), where would you do it?

Holbox, Mexico.

What’s the craziest thing you’ve purchased abroad and brought home (or tried to carry-on) from your travels?

A dog.

Lilly’s dog, Heidi

You have an hour to spare at the airport. What would you do?

I’d be working on my laptop.

Where’s your next trip?  

China, for work.

In-flight wifi – good idea?

YES.

Lost luggage, or lost phone?

Luggage.

Are you a fan of airplane food?

No.

The subscription service you’ll never delete?

Spotify.

Read more from our Insiders series, here.

Toronto, by a creative matchmaker & art consultant

Deanne Moser is the founder of DM Public, Canada’s only cultural communications firm that inspires connections between people, ideas and places in the arts space. She is also a board member for Luminato Festival Toronto, Co-Chair for the Art Gallery of Ontario young patron fundraiser, and a committee member for Canadian Art Foundation and Art Toronto Opening Night.

Given all of the above, it’s clear she knows her home city like the back of her hand. From the Toronto artists to get to know before you go, to where to find the best fried chicken when you’re there, this is the kind of insight that only a local expert can give. Thank you Deanne!

What do you love most about living in Toronto?

Toronto is the largest city in Canada and is proudly home to some of the most talented, beautiful and diverse people you will ever meet. We’ve got the NBA Champions; a creative hub called Hxouse founded by The Weeknd’s Ahmed Ismail and La Mar Taylor; a huge international film festival; an all-night free public art exhibition that brings out over a million people; a crazy big and good vibe Caribbean festival; a guy named Drake; and so many talents that will change the game on an international level. There is so much momentum in this city and it feels like we are just getting started. 

Dundas West, Toronto

What’s your favorite part of the city? 

I might be biased, but it’s my neighborhood, West Queen West and Dundas West. It’s home to cool local boutiques like 100% Silk, VSP, and Saudade. Plus, the iconic Drake Hotel, which essentially birthed the west-end vibe. There’s everything from dive bars to outstanding diverse cuisine. And we have the best city park, Trinity Bellwoods, which is the place to hang out in the summer. 

Best coffee shop in Toronto?

Tokyo Smoke – also a cannabis brand. 

Favorite restaurant? 

La Banane, where you’ll find the best fried chicken in Toronto. Unlike so many restaurants that try to incorporate art, co-owner Sarah Keenlyside is a genius, and has beautiful pieces from artists including Douglas Coupland in her collection. 

Top thing to do in Toronto?

Go to the AGO, even if it’s just to step inside the amazing Frank Gehry building. Then, walk around Kensington Market, a beautiful hippy-like area that feels like a blast from the 60s. It also has the best summer Sunday’s bar called Cold Tea.

Your go-to fitness class?

6IX Cycle on Queen West. Pro-tip, book Julie or Calvin’s class.

Favorite bar in Toronto?

Bar Raval. It’s been around for a minute, but the design and cocktails can’t be beaten. 

Bar Raval

And of course, art galleries? 

Best hotels (if you didn’t already live here)? 

Toronto has had a huge influx of top international hotels like The Ace, The Hudson, The W, The Andaz, and The 1Hotel. But, if you want to stay local, rest your head at The Drake Hotel in the West or The Broadview in East. Both have everything you need to make a work or play trip very fun. 

Which Toronto artists should we get to know before we go?

So many, but here are a few of my favorites – Canadian artists are so much more than landscape painters! 

  • Alex McLeod – he is doing mad digital works, concerned with simulation and the transition of matter.
  • Maya Fuhr – a photographer that has an incredible editorial eye, she examines the relationship with textiles of dresses as meaning-making. 
  • Rajni Perera – she uses her work to address gender submission as a way to reclaim personal power. 
  • Tau Lewis – a rising global star, using reclaimed objects for sculpture to tell her diasporic story.
  • Kent Monkman – looks at historical Western European and American stories and disrupts the narrative with provocative interventions. 

For more inspiration, read our guide to Toronto, here.

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