Carissa Barrett – VP of Retail at BYREDO
Carissa Barrett is a Long Island-native who started out working on the NYC club scene in the 1990s, booking DJs for the TriBeCa and Soho Grand hotels (her parties there were pretty infamous). She then moved to San Francisco for a “break”, taking cooking classes at Kitchen On Fire (taught by Michelin-starred chefs), and learning about wine from master sommelier Peter Granoff. It was there that she realized her passion for scent.
After stints managing retail at Prada, Jimmy Choo and Saint Laurent, that same passion led to her current role as Vice President of Retail at Byredo. If you’re looking to switch up your Santal 33, Byredo is the one. As well as an olfactory expert, Carissa describes herself as a “connoisseur of restaurants, hotels, recipes and travel” – which, incidentally, are exactly the qualifications we look for in a Safara Insider.
Part of our Insiders series, this is your window into the worlds of the coolest people in Safara’s network. These are the contacts we’d hit up for travel inspiration, whether it’s a hotel recommendation, a new track for our in-transit playlist, the best mini-products to pack, or just to daydream about where we’d open a boutique island hotel (this changes with each Insider guide we read – we’re easily and happily influenced).
Read on for travel inspiration from Carissa Barrett.
Name three of your favorite hotels?
Mandarin Oriental Bangkok for the service; Soho Beach House Miami for the view and beach beds to relax; and the Hidden Hotel Paris for the room with the handcuffs.
What is the most unique hotel amenity you’ve ever encountered?
T-shirts and a rain parka, found in the mini bar – so smart.
What hotel room design element can you not live without?
A “do not disturb” switch by the bed, so you don’t have to get up to put the sign on the door.
What are your favorite “offices” while traveling?
The beach at the Soho Beach House Miami, The Standard pool in LA, Dumbo House pool and lounge area in NYC, The Standard Miami pool, and the Design District outdoor cafes in Miami.
What three songs are on your travel playlist?
La femme a la
Travel can be about the little luxuries, like an amazing cup of coffee. Where was the best one you’ve had?
This is a tough one because most hotels have terrible coffee, but in Morocco, it’s great – and La Mamounia has the best.
Anxiety and burn out are side effects of modern living. How do you combat them?
Always stay at a hotel with a beach or a pool to decompress every morning – even if you get only 20 minutes of sun, it helps with the natural vitamin D and leaves me feeling fresh. Soho Beach House Miami has both options so you can choose amazing pool or beach, I love it there.
You travel a lot for work – what are your tips for making it as easy and relaxing as possible?
I always travel with a steamer, so that I can easily steam my work clothes (simple tip, but a super useful one, we think!). Good pillows and a great mattress are key- I always look for that in a hotel. Sometimes I call ahead to make sure they have foam pillow options, and enquire on the mattress situation- if I don’t like their answers, I don’t stay. Some hotels will make sure they have the foam pillows for me (and bring them in). The Hotel Therese in Paris always takes care of me, and Hotel 1898 in Barcelona does, too.
What’s your go-to outfit for getting through security quickly, and still looking good?
Nike track pants and zip-up hoodie, with a cool baggy T-shirt underneath. I don’t believe in wearing jeans on the plane – you get bloated up in the air, and they leave marks on your legs, so if you need a quick change to a dress or skirt for a meeting after the flight, you look terrible. Comfort first. I also wear my Saint Laurent leather jacket on top, to add my own style element.
If you could swap suitcases with anyone in the world at baggage claim, who would you swap with?
Lady Gaga. I am sure her wardrobe is ridiculous, and I would be all over it.
Who is your dream co-pilot or travel partner?
My husband, because he lets me choose everything, and goes along for the ride, and in the end is super happy with the results. He is flexible and able to adapt if we get somewhere and decide to change the entire itinerary.
If you’re going to a new place, and your friends have not been there, what do you consult for advice?
Tons of places: Tripadvisor, Google to look at hotel websites and restaurants, local food apps (if applicable), Eater lists, Condé Nast articles, Culture Trip, and I ask people on social media. No one option in my opinion is 100% – so I need to dig deeper to find the right information for my lifestyle.
Best travel advice you’ve ever received?
The best advice has been from other foodies that travel the world, if I trust you choosing my food, I can trust you with my hotels and other recommendations. But I also like to be independent, and look for the best restaurants myself. I research hotels and places to go for months, and I feel nobody else can do this for me – so I feel like I take people’s advice with a grain of salt, add it to my list, and then pick it apart to find what suits me best.
What is your favorite travel book?
Life and Death on the New York Dance Floor, by Tim Lawrence Brooks, because it reminds me of my youth and my home.
What’s your favorite room service experience ever?
If you could quit your job and follow the Mamma Mia dream (ie. open a small hotel in another country or on a remote island), where would you do it?
Turks and Caicos or the Maldives, or Lake Como in Italy.
Beach, city or mountains?
Beach.
Alone or with someone else?
Depends – usually with someone.
Is in-flight wifi a good idea?
Yes.
Lost luggage, or lost phone?
Luggage.
Airplane food?
No.
Fantasy mini bar/fridge item?
Green juice.
Early check-in/ late check-out?
Early check-in.
Favourite subscription service you’ll never delete?
iTunes.
In-flight cocktail?
Yes, champagne: Billecart-Salmon rosé.