Victoria Ainsworth – E-Commerce Consultant
Victoria Ainsworth, or Tori to her friends, is a multidisciplinary marketer and e-commerce consultant. She’s spent the last 10 years working with startups, helping them develop unique brand identities and build meaningful communities. Her past clients include Negative Underwear and Maderas Village hotel.
A Toronto native, Tori found her way to LA via NYC. After a long stint at GMR Marketing, Tori went to Nicaragua for what was supposed to be a break-away vacation, but turned into a long-term stay. She traveled around central America in search of calm, before making the decision to move to the US permanently. Now a Venice beach resident, Tori is getting used to the West Coast life. When she’s not at her laptop, she’s happiest on a surfboard with salt water in her hair and sun on her face – or, stirring up some trouble at Chateau Marmont, because as she says, “that’s just what you do there!”.
Part of our Insiders series, this is your window into the worlds of the coolest people in Safara’s network. These are the contacts we’d hit up for travel inspiration, whether it’s a hotel recommendation, a new track for our in-transit playlist, the best mini-products to pack, or just to daydream about where we’d open a boutique island hotel (this changes with each Insider guide we read – we’re easily and happily influenced).
Read on for travel inspiration from Victoria Ainsworth.
Name three of your favorite hotels?
The Harmony Hotel in Nosara, Costa Rica; Chateau Marmont in West Hollywood, California; and The Urban Cowboy in Nashville, Tennessee. I stayed at each of those hotels at a pivotal time in my life. They remind me of embarking on a new chapter, and of unearthing new and interesting parts of myself. (And I got into the best kind of trouble at The Chateau Marmont, because that’s just what you do there!)

What hotel room design element can you not live without?
Music. The rooms at Chateau Marmont have vintage record players. When concierge brings you to your room, all the windows are open and there’s a jazz record on. It changes everything.
What three songs are on your travel playlist?
Crazy Love by Irene Diaz; Season by Elder Island; and Pour Another by Nick Hakim. I like the moody stuff.
What do you always bring with you in your carry-on?
Oodles of chapstick and a journal.
Where would you go for a digital detox or just generally to get off the grid?
I’d probably go back to Costa Rica. It’s one of my favorite places on the planet – the energy is intoxicating, and you feel so connected to the Earth. (I’d also really like to go on an Alaskan cruise!)

If you could swap suitcases with anyone in the world at baggage claim, who would you swap with?
Someone with excellent taste in books.
Have you or would you travel alone?
I travel alone most of the time. Being alone has its perks – you don’t have to consult with anyone about anything, ever. You can just kind of… go. I’d really like to start a little family someday, and I imagine (and hope!) that we’ll travel together often. I try my best to take advantage of this time in my life where I can just be all by myself.
Best travel advice you’ve ever received?
“Don’t be such a wussy.” – An older gentleman watching me reluctantly get on a school bus in Guatemala.

Who is your dream co-pilot or travel partner?
My Nana. Because she was the best woman I’ve ever met.
If you could quit your job and follow the Mamma Mia dream (ie. open a small hotel in another country or on a remote island), where would you do it?
Panarea!
Alone or with someone else?
Alone.
Lost luggage, or lost phone?
Lost luggage – we always need less than what we packed.
Window or aisle?
Window.
