Annabel Herrick is a freelance travel journalist and copywriter, with a background in PR for tourism boards including Visit California and the Brecon Beacons National Park. Originally from Wales, she’s now based in London, and describes herself as a” reader, writer, fair-weather swimmer and avid yogi”. 

All in pursuit of a story, her articles have included glamping in New York for Stylist, seeking out yoga shalas in Sri Lanka for Vice, snowshoeing in Quebec for The Week, trying ‘vino-therapy’ in Bordeaux for Suitcase and writing UK travel guides for Condé Nast Traveller. She balances adventures with commercial copywriting for brands including Starling Bank, Casio, Google and Coca-Cola, and often consults for wellness brands, too.

Part of our Insiders series, this is your window into the worlds of the coolest people in Safara’s network. These are the contacts we’d hit up for travel inspiration, whether it’s a hotel recommendation, a new track for our in-transit playlist, the best mini-products to pack, or just to daydream about where we’d open a boutique island hotel (this changes with each Insider guide we read – we’re easily and happily influenced).

Read on for travel inspiration from Annabel Herrick.

Name three of your favorite hotels?

One that always sticks in my head is Source de Caudalie near Bordeaux, run by a sister and a mother, surrounded by vineyards and a stunning ‘vino-therapy’ spa.

Burgenstock Resort in Switzerland was huge, but the views were phenomenal (so much so I cried when they showed me my room).

I also stayed in The Parker in Palm Springs once, which was a dream and I’m still getting through the amazing freebies, like Acqua Di Parma products.

And, not exactly a hotel, but I slept with Lady Liberty at my feet when glamping on an island off Manhattan for Stylist. I’ll never forget that.

As a creative, where do you find inspiration for your work?

I find I work really well in airports, because there’s a time limit! I like the bustle. Hotel rooms work well too, especially if there’s a time difference, as it means the UK is asleep and emails calm down.

Dream places to visit as a travel writer?

California has to be up there – working for Visit California changed my attitude to ambition. I stopped hiding it like a classic Brit. I think we could all do with a dose of their positivity. If you have a creative idea, they’re all for it.

What are your favorite “offices” while traveling?

I had a day pass at Fora the other day (a hospitality/coworking hybrid), which was beautiful. The founder, Katrina, launched the Big Chill festival and there’s lots of musical influences in the design, like vinyl record players.

Montreal also does cafe culture beautifully, especially in the winter when people hide from the cold.

Where would you go for a digital detox or just generally to get off the grid?

Home to the Brecon Beacons in Wales. There’s no signal in my mum’s house, which is a beautiful little listed building sloping up a hill in Crickhowell. It’s the only place I can really switch off.

You travel a lot for work, was this something you were seeking in a career? And how do you make it as relaxing and fun as possible?

I worked as a waitress in a luxury hotel for the whole of my teens and through that got a job at a PR/marketing startup. Coming from a national park and doing a French degree, I think it’s built in me. But it also means I have incredibly high expectations – nowhere has been as beautiful as my mountains at home (yet).

When I went freelance, the biggest draw was freedom. Not being restricted to a 9-5 is so liberating and I realised it suits me so well. Being jolted out of my comfort zone through travel (seeing other cultures, meeting various nationalities, hearing languages) is really good for inspiration. I always come home buzzing with ideas. The line between work trips and holidays is blurred, but I’m working on it…

If you’re going to a new place, and your friends have not been there, who, what or where do you consult for advice?

Culture Trip is incredible for city break roundups, they seem to have everywhere covered. My favorite travel magazine Suitcase is great for long-form writing. I also do shout-outs on all social media channels and that works well.

Anxiety and burn out are big topics these days. How do you combat them, and how do you use travel to do so?

I always put an OOO on explaining the time difference. If I’m working remotely, I try to balance that with exploring by getting all my work done first thing in the morning, so doing half and half if I can. It normally means I don’t get much sleep, but I just power through.

Do you have any tips or tricks for beating the dreaded jet lag?

I interviewed the ‘sleep scientist’ Matthew Walker for Vice once and he gave some really good tips, such as having least 12 hours of wakefulness from the moment you get the plane to when you go to sleep in the new time zone. As well as getting as much natural daylight as possible once landed.  

Travel can be about the little luxuries, like an amazing cup of coffee. Where was the best one you’ve had?

I lived in Paris for a year and I miss the coffee there so much. And the bread.

If you could quit your job and follow the Mamma Mia dream (ie. open a small hotel in another country or on a remote island), where would you do it?

At home. I plan to open a yoga retreat at some point. Having lived in Wales, Manchester and Bristol, I really try to push UK travel, as I think we have so much to offer outside of London. I love it there, but the capital does soak up too much attention, in my opinion.

Beach, city or mountains?

Mountains! I’m from Wales after all. The higher up, the better.

Favorite subscription service you’ll never delete?

NY Times probably now I have it, I’m addicted. I could give or take Netflix and Spotify.

Favorite travel app?

I’d love to mention my walking app client Go Jauntly, which is free. They offer user-led trails guided by photos. They’ve just launched in the US!

Read more from our Insiders series, here.

An expert in finely tuned event planning, Stephanie Muhs has worked with myriad brands, from major media to charities, including Town & Country Magazine, WWD, and the Breast Cancer Research Foundation. Based in New York, she’s now on the events team at 1stdibs; the leading marketplace for the most beautiful things on earth, bringing together some of the world’s best designers and curators. It’s a selection that makes for addictive scrolling.

Despite the fact that she’s a professional planner, Stephanie is a big advocate for spontaneity when it comes to travel. And, having honed her eye for luxury and design throughout her career, her hotel tips are always worth noting.

Part of our Insiders series, this is your window into the worlds of the coolest people in Safara’s network. These are the contacts we’d hit up for travel inspiration, whether it’s a hotel recommendation, a new track for our in-transit playlist, the best mini-products to pack, or just to daydream about where we’d open a boutique island hotel (this changes with each Insider guide we read – we’re easily and happily influenced).

Read on for travel inspiration from Stephanie Muhs.

Name three of your favourite hotels?

Cavas Wine Lodge, Mendoza, Argentina. You’re made to feel like family as soon as you arrive. The property is small and they go out of their way to get to know all of their guests, plus their wine cellar is legendary.

Four Seasons, Lanai, Hawaii. One of the only Four Seasons properties I’ve visited, and definitely the nicest! The poolside service offers everything from frozen fruit to a sunglasses cleaner, as well as organising authentic and engaging activities. It works – you never want to leave the property (except to go to the golf course, which has the most spectacular views in all of Hawaii).

Cameron House Hotel, Loch Lomond, Scotland. Visiting Scotland in the fall is really hard to beat and this hotel makes you want to make it an annual trip. There are plenty of amazing and authentic dining options on site, plus so many nearby local spots that are always happy to have you.

What is the most unique hotel amenity you’ve ever encountered?

Places that genuinely represent and support the local culture. Whether they are a large resort or a small boutique property, it’s important the staff appear genuine in showing their enthusiasm about their local customs. That could mean food, activities or a concierge whose energy is contagious. These interactions drive a large part of my experience.

What hotel room design element can you not live without?

Access to fresh air! Even if it’s a window that I have to pry open, I need to be able to get a breeze in the space.

Where would you go for a digital detox or just generally to get off the grid?

I head to my family’s cabin on the coast of Maine, Mount Desert Island. I went there for eight weeks after my son was born and barely turned on the TV. The nature changes so quickly and dramatically – it’s wildly entertaining.

You travel a lot for work, was this something you were seeking in a career? And, how do you make it as relaxing and fun as possible?

It’s definitely not something I planned on. However, traveling for an event is the last step after months of planning. I try not to get out of a routine too much, so I bring my own tea, try to exercise at local fitness spots and always have my travel-sized amenities packed and ready to go. My skin can’t take switching products, so I am always stocked with minis of my favorites. Plus, I throw in samples collected from my online shopping habit.

What are your favorite travel hacks?

For reservations, if I can’t get our party in at the time we want, I almost always book for a smaller number, and then call on the day to say we forgot someone!

What do you always bring with you in your carry-on?

Avène Thermal Spring Water, I spritz it religiously. And compression socks, which I wear shamelessly.

Best travel advice you’ve ever received?

In Punta del Este, Carlos Melia (who helped us plan our honeymoon) made sure we never had a dinner reservation earlier than 11pm. We thought that sounded crazy, but he could not have been more right! We tried one of the ‘early’ seatings at 9pm, and were surrounded by a crowd who were a lot younger or way older.

If you could quit your job and follow the Mamma Mia dream (ie. open a small hotel in another country or on a remote island), where would it be?

Palma de Mallorca.

Is in-flight wifi a good idea?

Yes.

Lost luggage, or lost phone?

Luggage.

Early check-in or late check-out?

Late checkout.

Read more from our Insiders series, here.

Sabrina Meier is the Director of Experience at London membership club, The Conduit, and former Membership Director and founding employee at 1880 Singapore (aka the ‘Soho House of Singapore’). She met our co-founder, Maya, in Shanghai back in 2006 while on a university exchange abroad — and they’ve kept tabs on each other ever since.

Fun fact: Sabrina was a professional dancer back in the day, most notably for the Black Eyed Peas during their Shanghai and Beijing tour. After getting her Masters in Business in Switzerland, she moved back to Singapore and spent time building her career in events and marketing within the LVMH Group — including helping launch Sephora in Singapore. She travels extensively, and has even met the Dalai Lama along the way.

Part of our Insiders series, this is your window into the worlds of the coolest people in Safara’s network. These are the contacts we’d hit up for travel inspiration, whether it’s a hotel recommendation, a new track for our in-transit playlist, the best mini-products to pack, or just to daydream about where we’d open a boutique island hotel (this changes with each Insider guide we read – we’re easily and happily influenced).

Read on for travel inspiration from Sabrina Meier.

Name three of your favorite hotels?

Opera 02, Modena, Italy. Overlooking its own vineyards and the beautiful rolling countryside of Emilia-Romagna, this boutique farm resort is the most romantic getaway. It’s such a unique juxtaposition between old world wine-making traditions and renovated modern farmhouse, complete with infinity pool and breathtaking views. It’s where I had one of the best meals, and sleeps, during my entire trip to Italy. They age their own balsamic vinegar in barrels, too. And it’s a short drive into Modena, a quaint cobblestone town with speakeasy-style cocktail bars and Italian cafes. In short, just go!

Bambu Indah, Ubud, Bali. Bali is a magical place and often coined the Island of the Gods. And it truly is, especially at this absolutely stunning resort, a sanctuary tucked away in Ubud. Immersed in the natural environment, you transcend into total relaxation and tranquility. It almost feels like an enchanted bamboo palace. They have natural swimming pools and offer yoga and spa sessions, which are just blissful.

Topas ECO lodge, Sapa, Vietnam. On a hilltop, deep in the mountains of Hoang Lien National Park this lodge is just 45 minutes outside of Sa Pa in North Vietnam. There’s an infinity pool, spa with ‘Red Dao’ herbal baths, plus excursions, bike rides, cooking classes, and visits to the local tribes on offer. I loved the vibe of the town, perched up in the misty hills. One morning, we woke up at 5am to cycle down a winding road until we hit a remote village, where we were invited in for Vietnamese coffee, while one of the local villagers smoked his opium pipe. Totally transporting.

What is the best hotel amenity you’ve ever encountered?

Linen bed sheets, a beach bag (to avoid sand in your suitcase), and personalized pajamas.

What do you love most about working in hospitality?

I’m so proud and happy to be part of such an amazing industry. At 1880, we worked through challenges, as with any hospitality business, but seeing all the happy members truly is a testament to the work we put in and vision we believed in. Being able to interact with so many people every day keeps me motivated and driven; building community by inspiring conversations and creating connections that may go on to impact the world. What I love most about it are the genuine friendships and deeper connections that we have curated along the way.  

What hotel room design element can you not live without? 

A bath tub with a beautiful view, a bedside universal adapter and, ideally, a Japanese toto toilet. 

Where would you go for a digital detox or just generally to get off the grid?

Burning Man or Phuket Cleanse. Burning Man is an absolute cleanse from the world and your life as you know it. Most people that have not been think it’s an awesome party, but after you’ve been, you understand that it is a journey into yourself. The emotional landscape you navigate during that week is intense and rich. Phuket Cleanse is a retreat that includes a full day intensive program tailored to your need in fitness, nutrition, and meditation.

You travel a lot for work, was this something you were seeking in a career? How do you make your work travel as relaxing and fun as possible?

I bring my yoga practice and essential oils with me wherever I go. As long as I can fit in some meditation, morning or night, I’m set. It also helps to find your tribe in every city, who you can work out with.

What do you always bring with you in your carry-on?

A shawl, chewing gum, lip gloss, sunglasses, and a portable charger.

If you could swap suitcases with anyone in the world at baggage claim, who would you swap with?

Lady Gaga.

If you’re going to a new place, and your friends have not been there, what do you consult for advice?

I research the hottest hood, best coffee, yoga studio, best nightlife, authentic cultural activity, best brunch spot – as much as possible, via friends of friends first.

 Best travel advice you’ve ever received?

“Always back up your phone before you travel. Keep a passport copy with you and a $50 bill hidden in a random pocket. Roll clothes when packing for more space. Use ziploc bags for everything and reuse them again and again!”  – Love, (my) Mum.

Anxiety and burn out are big topics these days. How do you combat them, and how do you use travel to do so?

Yoga and meditation have helped me through my darker days. Plus essential oils, and the blends I make myself keep me calm and comfortable wherever I go.

Travel can be about the little luxuries, like an amazing cup of coffee. Where was the best one you’ve had?

Sant Eustachio in Rome.

What is your favorite travel book? 

LUXE City Guides. They’re well curated and cater to travelers like me, who want to hit up all the newest and coolest (slightly off-the-beaten-path) hot spots. Also, my journal.

What’s your go-to outfit for getting through security quickly, and still looking good?

A bamboo cotton top, hoodie, yoga pants and Superga sneakers. Plus, a big comfy shawl, I never leave the house without one.

If you could quit your job and follow the Mamma Mia dream (ie. open a small hotel in another country or on a remote island), where would it be?

Siargao, Philippines. It’s as Bali was, 15 years ago. Still unexplored, a hidden gem and amongst the top surf spots in the world.

Beach, city or mountains?

Mountains.

Alone or with someone else?

With someone.

Lost luggage, or lost phone?

Luggage. More reason to hit the shops.

In-flight cocktail?

 Tequila on the rocks or bubbly (anytime).

Favorite travel app?

Calm.

Read more from our Insiders series, here.

Louis A. W. Sheridan is a London-based creative consultant and photographer, as well as the Creative Director at Mr & Mrs Smith (aka curator of one of our favorite Instagram inspirations!). His work has taken him around the world, where he has photographed mountains, models and movie stars, interviewed shepherds, singers and psychics, and hijacked the decks at every opportunity. In and amongst all this he launched Discover & Escape – a shapeshifting creative agency hellbent on viewing everything through a travel lens.

Through Discovery & Escape, Louis has worked with brands like Matches Fashion, artists like Theophilus London, and designers like Giles Deacon. As well as content creation and editorial (for stunning hotels, including Aman Venice and El Fenn), Louis also works with hotels on recognising, reacting to, and shaping travel trends. For Louis, travel is both a career and a (semi-accidental) way of life.

Part of our Insiders series, this is your window into the worlds of the coolest people in Safara’s network. These are the contacts we’d hit up for travel inspiration, whether it’s a hotel recommendation, a new track for our in-transit playlist, the best mini-products to pack, or just to daydream about where we’d open a boutique island hotel (this changes with each Insider guide we read – we’re easily and happily influenced).

Read on for travel inspiration from Louis A.W. Sheridan.

Name three of your favorite hotels?

Sujan Jawai, Rajasthan, India. A tented camp in the wilds of Rajasthan, where leopards roam freely.

Le Bristol, Paris, France. If/when I’m made king, I imagine this is how I’d live 24/7.

Awasi, Torres del Paine, Chile. Horses, solitude, horses, world-beating food, horses, mountains. Patagonia is hard to beat.

What hotel room design element can you not live without? 

Enough sockets to charge a battalion of camera equipment, and windows that can actually be opened.

What are your favorite “offices” while traveling?

Anywhere with 4G – often far more reliable than wifi. I also love working out of hotel libraries/lounges – they’re criminally underused by guests and are often as well designed as the rooms/restaurants/lobby etc.

Where would you go for a digital detox or just generally to get off the grid?

Yorkshire is my reset button. Though Harbour Island has marginally better weather.

You travel a lot for work, was this something you were seeking in a career? And how do you make it as relaxing and fun as possible?

Travel was never the aim, though my work has always been about storytelling and I’ve found that the best stories present themselves if you keep moving. I can roll out cliches all day on the subject, but I genuinely believe that spending time with new people and places is one of the best ways to understand yourself and your place in the world.

As for making it fun/relaxing – I’m lucky enough to travel with my partner (a travel editor herself), which makes a huge difference. It’s a constant to and fro of ensuring we’re both present, while also recording anything and everything.

What are your favorite travel hacks?

If you’re traveling long-haul as a couple and the flight’s quiet, book the window and aisle seat and leave the middle free. Only a psychopath would choose the middle seat, so you’ll either get the extra space or at the very least, a close-up anthropological study.

Anxiety and burn out are big topics these days. How do you combat them, and how do you use travel to do so?

I have a first-world problem, in that this can happen in reverse for me if we’re on the road too much. Spending a good amount of time in one place can feel like a luxury and if things get really intense then the antidote is always screen-free downtime. That being said, living in London, anywhere with sun helps.

Do you have any tips or tricks for beating the dreaded jet lag?

Adapt to the mealtimes of wherever you are, even if you’re struggling with a sleep pattern. Eating at set times helps tell your body what time it is. And drink obscene amounts of water.

What is your favorite travel book?

A.A. Gill is Away – Gill’s acerbic writing style speaks to me more than most. He traveled far and wide, writing about some notoriously dull and difficult places and yet always found a story, because, there always is one. Even where I don’t agree with his opinions, I find his absolute conviction compelling.

What’s your go-to outfit for getting through security quickly, and still looking good?

I have a penchant for M65 field jackets, equally perfect for photographing on location and getting through airport security. Strategically fill each pocket (phone, passport, jewelery etc.), then put the whole jacket in the scanner and you’re through in seconds.

Beach, city, or mountains?

Is Cape Town all three? All three.

Is in-flight wifi a good idea?

No. The last sacred space.

Airplane food?

Unequivocal no.

Read more from our Insiders series, here.

Sophia Li is one of those friends who everyone goes to for advice – a nucleus, if you will. We witnessed this firsthand when Miranda Kerr messaged her via Snapchat to ask what to wear to an event (see, even the most stylish need help). She grew up between four US states and two countries, before moving to NYC post college. There, she was able to create the dream job for herself, as the Entertainment Media Editor at Vogue.com, where she worked on creating Vogue’s social and digital voice. She says timing was on her side, we credit her skill for storytelling.

Now, she’s a freelance film director and journalist, working with clients including CNN, Vogue, Refinery29, Theory, Maybeline and lots more. And she’s as passionate about travel as she is about the environment, which is why she created All Of The Above – a thought-provoking show with a sense of humor, answering today’s most pressing questions around climate change and social justice. Every episode plants 1,000 trees and invests in sustainability literacy. Go watch. And when she’s not advocating for the environment, she’s championing women, as the Creative Director of HER USA: a female community set up to empower women and celebrate our authentic, vulnerable selves.

Part of our Insiders series, this is your window into the worlds of the coolest people in Safara’s network. These are the contacts we’d hit up for travel inspiration, whether it’s a hotel recommendation, a new track for our in-transit playlist, the best mini-products to pack, or just to daydream about where we’d open a boutique island hotel (this changes with each Insider guide we read – we’re easily and happily influenced).

Read on for travel inspiration from Sophia Li.

Name three of your favorite hotels?

Cottar’s 1920 Safari Camp in Kenya. Besides being located in one of the most magical places in the world (hello birthplace to all humanity), the Maasai Mara, this place is dedicated to preserving and conserving wildlife. It’s also one of the most sustainable certified places in the world.

Marina Bay Sands in Singapore. The sheer engineering behind this place is just mind-blowing. I spent the holidays here with my family, as we watched the sunrise overlooking the skyscrapers, while swimming in the largest and tallest infinity pool in the world. Pretty memorable, I must say.

The Dutchess in upstate NY. I go to this place at least once every year with chosen family. Every detail here is accommodated for – it’s a former equestrian training center and barn, renovated into a boutique hotel, meets idyllic B&B. Also, two words: biodynamic farming.

What is the most unique hotel amenity you’ve ever encountered?

“Bush baths” with champagne outside of your tent at Cottar’s, while wild apes roam about. Amazing.

What hotel room design element can you not live without?

Ideally, each hotel room would have a key card as a master key for electricity, so you’re minimizing how much energy used when you’re not in the room.

Where would you go for a digital detox or just generally to get off the grid?

Somewhere to surf, maybe the north shore of Oahu in Hawaii, Tamarindo in Costa Rica, or Puerto Escondido in Mexico.

You travel a lot for work, was this something you were seeking in a career? And how do you make it as relaxing and fun as possible?

I moved every three to four years while growing up and started going to China with my sister by ourselves when we were 11 and 14 respectively, so travel is very much in our veins. I usually tack two days on to a work trip to personally explore the place, so I feel more integrated and present, and less jet-lagged in the location.

What do you always bring with you in your carry-on?

A journal, a book (currently reading Julia Cameron’s The Artist’s Way), a silk Lunya sleep-mask, Dottera On Guard essential oil to boost immunity, a Kora Organics facial sculptor, Tata Harper face mist, and Beats headphones.

Have you or would you travel alone?

Yes, I travel alone all the time for work. I have also incorporated more solo personal travel in recent years, to get myself out of my comfort zone. I find I’m more open to talking to others, who I might not have if I were with friends. Most recently, I went on a solo surf camp retreat and then spent a few days in Porto, Portugal on my own, after a road trip with friends.

Do you have any tips or tricks for beating the dreaded jet lag?

Intermittent fasting. Food makes you feel drowsy, so try and get on the local schedule while flying.

What’s your go-to outfit for getting through security quickly, and still looking good?

I’ve loved wearing Summersalt’s travel wear sets with compression socks, these Flattered snakeskin boots that you slip on and off, and this oversized camel coat that doubles as a blanket.

Is in-flight wifi a good idea?

Usually no, unless I’m on a work deadline. It’s the best time to disconnect and everyone understands why you’re offline!

Early check-in/ late check-out?

Late check-out.

Favorite travel app?

Tap, to find local water fountains, including at airports, so you don’t buy a plastic bottle every time you travel.

Read more from our Insiders series, here.

Originally from California, Kimiko Ninomiya made the move from the West Coast to Brooklyn, after falling for the magic of NYC. An Uber alum, she worked in marketing and content strategy for the tech company for six years. Then, in 2020, she joined Soho House, where she’s now Global Head of Marketing and Digital Communications.

Career aside, Kimiko has always traveled the world, from Tokyo to Armenia. A lover of art (she name-checks Yayoi Kusama as one of her favorites), food and exploring culture, it’s clear why she has landed in the hospitality world – she’s made for it. And we’re very happy she’s here.

Part of our Insiders series, this is your window into the worlds of the coolest people in Safara’s network. These are the contacts we’d hit up for travel inspiration, whether it’s a hotel recommendation, a new track for our in-transit playlist, the best mini-products to pack, or just to daydream about where we’d open a boutique island hotel (this changes with each Insider guide we read – we’re easily and happily influenced).

Read on for travel inspiration from Kimiko Ninomiya.

Name three of your favourite hotels?

Aman, Tokyo. The lobby is breathtaking, with amazing views – the same you’ll get from the beautifully designed guest rooms, full gym, and world-class spa and pool. The staff and service are beyond welcoming, anticipating your needs and recognising you by name every time you come and go. The bar serves delicious cocktails and a full menu, but feels relaxed and unstuffy compared to other hotel bars with a view. Overall, staying here almost makes you question whether you ever need to leave your hotel.

El Rey Court, Santa Fe, New Mexico. The El Rey is a quirky, cozy, and stylish roadside motel-turned-hip boutique hotel. The property is full of southwestern charm, with adobe walls, terracotta tiles, and local artwork throughout. The hotel bar, La Reina, is popular with local creatives, making for a fun vibe and quality people-watching. The drinks are delicious, too!

11 Howard, New York, NYC. This is my favorite crash pad for a long weekend in NYC. The beautifully designed interiors are full of thoughtful details, including a signature scent when you walk into the lobby. The rooms themselves are lovely and inviting, with with custom-designed pieces that really elevate the experience. And the Grown Alchemist products in your room are definitely worth snagging. 

What do you love most about working in hospitality?

When I moved into hospitality from tech, I found the focus on the customer experience so refreshing. At a product-focused company, everyone talks about customer centricity, but it feels like most of the creation is still ego-driven. In hospitality, everyone truly lives and breathes an ethos of putting customers first, taking every opportunity to make them feel important and appreciated. I love that, and it’s so important in building a brand and loyalty.

What are your favorite “offices” while traveling?

Soho House, obviously!

What is your favorite travel book?

Walter de Maria’s The Lightning Field. The story itself is based on a small cabin, which was built for the purpose of experiencing ‘the lightning field’ as the sky and landscape change throughout the day. You can visit alone or in a small group – and with no cell service for miles, you’d better make sure it’s people you like. More importantly, it’s a magical place for introspection and appreciation of the artwork and the beautiful high desert of New Mexico.

What do you always bring with you in your carry-on?

• Bose noise-canceling headphones.
• Toiletries bag, so I can wash my face and brush my teeth.
• A sheet face mask.
• CEP compression socks, I swear by them.
• Whatever book I’m reading (currently Bad Blood: Secrets and Lies in a Silicon Valley Startup by John Carreyrou).
• And this cute, but ridiculous, pink bear eye mask that I found on a trip to Singapore, which has cooling gel in it.

Have you or would you travel alone?

I traveled alone for a few weeks in Japan and, to be honest, it made going back to traveling with others feel less appealing. I loved being on my own schedule, exploring and doing everything that was important to me. Because the language is so different, I spent a lot of time in my own brain, while still being out and about. As an introvert that was a very special experience.

Anxiety and burn out are big topics these days. How do you combat them, and how does travel help?

Everyone has their own stressors and responsibilities to manage. What I’ve found most effective is that when I’m taking time off to travel, I’m 100% off. I was only able to feel truly comfortable with doing this after taking a four-month sabbatical.

The reality is that the world does not begin and end with me and my contributions. There’s always more work to be done, and as long as I’ve done a good job preparing everyone for my absence, that means I can truly immerse myself in my travels. It makes the experience all the more rewarding, leaving me feeling refreshed and ready to return to my responsibilities. Although, to be honest, I’d be totally happy to never work another day in my life.

Do you have any tips or tricks for beating the dreaded jet lag?

Get up and move! I love to book fitness classes for the morning or day that I arrive in a new city. If I’m not able to make it to the gym, doing a few short workouts and getting out and walking are key. I also make a point to stay up until the time I’d normally sleep (with no naps in between), and wake up bright and early the next day (7am at the latest).

What are your favorite travel hacks?

On long-haul flights, request a meal preference. I have a dairy allergy, so I always opt for the vegan meal (there are lots others, many for specific dietary restrictions). These “special” meals are always brought out first, meaning you get your food (and first choice) faster than everyone else!

Travel can be about the little luxuries, like an amazing cup of coffee. Where was the best one you’ve had?

It wasn’t the most amazing coffee, but the experience was memorable, because of where I was and the people I was with. I was in Yerevan, the capital of Armenia, with a big group of friends for a wedding. On this particular afternoon, we sat at an outdoor patio of one of the many cafes near the Armenian Opera Theatre. It was after we’d walked down the stairs of the Cascade and we just sat for hours, enjoying Armenian coffee and keeping cool in the shade.

If you’re going to a new place, and your friends haven’t been there, where do you go for advice?

I find The New York Times 36 Hours books to be perfect for anywhere in the US. They’re full of inspiration for any type of travel, from long weekends to cross-country road trips. When traveling abroad, I love Wallpaper* city guides. They curate the essentials like delicious food, shops, and hidden gems, while also focusing on architecture and design. So, I know I’ll find interesting cultural sites that aren’t your typical tourist traps.

Beach, city or mountains?

City.

Alone or with someone else?

Alone.

Lost luggage, or lost phone?

Lost luggage.

Fantasy mini bar/fridge item?

Dry vermouth and cocktail olives.

Read more from our Insiders series, here.

Born in Kuching, Malaysia in Borneo, Stephanie Sprayregen moved to Vermont at the age of four, and then to Boston at 14 to pursue a career in competitive figure skating. After a few years on the ice, she decided she didn’t want to continue down that route and instead, moved into a career that centred around hospitality. Hence, our paths gladly collided.

Hooked by the communities that good hotels can create and foster, Stephanie knew she wanted to make that her remit. She has now worked in hotels and tech travel at companies including Gansevoort Hotels, The William Vale, and Skipper. Most recently, she founded Spray Marketing, with the aim of getting rid of marketing fluff in favour of successful growth strategies, focusing on lifestyle and hospitality brands. With almost 20 countries in her passport and many, many hotel stays on her books, we know we can count on Stephanie when it comes to travel advice.

Part of our Insiders series, this is your window into the worlds of the coolest people in Safara’s network. These are the contacts we’d hit up for travel inspiration, whether it’s a hotel recommendation, a new track for our in-transit playlist, the best mini-products to pack, or just to daydream about where we’d open a boutique island hotel (this changes with each Insider guide we read – we’re easily and happily influenced).

Read on for travel inspiration from Stephanie Sprayregen.

Name three of your favorite hotels?

Habitas Tulum, Tulum, Mexico. The ultimate glamping experience, but with 5-star service. I love the morning yoga sessions, outdoor rain shower and healthy, clean eats.

The William Vale, Brooklyn, USA. This is the only hotel in NYC with a private terrace in every room, which is important to me as a guest.

Ocean View Club Dunmore Town, Bahamas. I loved this hotel so much, that I got hitched there! Every room or cottage is unique with its own character. It’s a family-owned business and you can feel that in their level of service. They really make you feel welcomed and at home.

What do you love best about your job and the industry?

I love that hotels aren’t just a ‘heads-in-bed’ establishment anymore. Hotels have become a cultural hub where art, music, food and entertainment collide into an immersive experience. It makes going to work every day fun and exciting.

Where would you go for a digital detox or just generally to get off the grid?

Despite being in digital marketing, I love digital detoxes! An easy place for me to detox is upstate New York at Scribner’s Catskill Lodge. The lobby has a beautiful furnace fireplace and the walls are lined with books for you to read at your leisure. It’s a very peaceful and tranquil hotel in the middle of nature!

What do you always bring with you in your carry-on?

It’s a splurge, but I always carry an SK-II Facial Treatment Mask. I have no shame putting that mask on in the middle of a flight because I know my skin will thank me later.

What are your favorite travel hacks?

I buy everything with my credit card, so I can build my points up. As long as you stay diligent with paying your credit card, this is the fastest way to get upgraded seats and ‘free’ flights!

Anxiety and burn out are big topics these days. How do you combat them, and how do you use travel to do so?

Traveling is the best way to detox from stress and anxiety. Even if it’s a weekend staycation, going someplace once a month reminds me that there is a bigger world out there and I need to live in it.

Travel can be about the little luxuries, like an amazing cup of coffee. Where was the best one you’ve had?

Cartagena has a small hole-in-the-wall coffee shop called Abacus Books and Coffee, where the red-brick walls are lined with a curated selection of books for you to browse for hours. It’s a great place to escape the heat and relax with a refreshing cold brew coffee, while reading a good book or taking advantage of their free wifi.

Best travel advice you’ve ever received?

The best travel advice I’ve received is to try to “live like a local” in any new place I visit. If this means trying a new dish that I wouldn’t usually eat, then that’s what I’ll do.

What’s your go-to outfit for getting through security quickly, and still looking good?

I think workout clothes can be chic and most importantly comfortable! You’ll usually find me in an all-black workout attire with white sneakers going through security. I have Global Entry, but I still don’t want to take any chances with having to take off my shoes or a layer because something went off in the detector.

Beach, city or mountains?

Beach.

Lost luggage, or lost phone?

Lost phone.

Early check-in or late check-out?

Early check-in.

Read more from our Insiders series, here.