Katie Sharples – Head of PR & Marketing at Locke Hotels
Katie Sharples is a woman right at the heart of the travel and hotel industry. Previously, she’s worked in marketing and events for brands including Saatchi Gallery and South African Tourism, and co-headed travel’s largest, global, invitation-only event, LE Miami. And now, she’s landed at hip European hotel-apartment hybrid, Locke Hotels. Managing openings from Munich to Dublin and London (with many more to come) means she’s constantly on the road, working with local teams. Which means she has some of the best insider tips going.
Part of our Insiders series, this is your window into the worlds of the coolest people in Safara’s network. These are the contacts we’d hit up for travel inspiration, whether it’s a hotel recommendation, a new track for our in-transit playlist, the best mini-products to pack, or just to daydream about where we’d open a boutique island hotel (this changes with each Insider guide we read – we’re easily and happily influenced).
Read on for travel inspiration from Katie Sharples.

Name three of your favourite hotels?
Borgo Egnazia in Puglia. The architecture and interiors are divine, not to mention the surrounding villages, people and food!
La Sultana in Marrakech. It’s in the heart of the Kasbah, so it’s total chaos outside, but you head down a small alleyway and it opens up into a stunning oasis of calm. The hammam there is the best I’ve ever had.
Amangiri, Canyon Point, US. This place really does live up to the hype. The location is like no other; you can sleep outside under the stars and have some incredible hikes right on your doorstep.

What is the best hotel amenity you’ve ever encountered?
When I stayed at Nobu South Beach, they branded my name on a pair of chopsticks, which I thought was super cute. You also get a five o’clock visit from a cocktail trolley each evening, which was enough to win me over.

Where would you go for a digital detox or just generally to get off the grid?
After the LE Miami event, all you want to do is switch off from the world. So, for a past post-show trip, I’ve landed in the Utah and Arizona wilderness in an RV. It was so liberating driving your house around and being able to set up camp for the night whenever you came across a good spot. Hiking through the landscape was phenomenal with no phone signal – you have no choice but to go MIA.

What do you always bring with you in your carry-on?
I never travel without my Uniqlo down jacket (you know, the ones that come in the pouch). If it’s freezing on the plane, it’s a great extra layer, and if not, it’s the perfect travel pillow!
What hotel room design element can you not live without?
USB’s by the bed, because I always forget my adaptor.
Who is your dream travel partner (dead or alive), and why?
I’m definitely the ‘co-pilot’ in this relationship, but my best friend/colleague Eliza is a fountain of all knowledge when it comes to travel and always puts together a great itinerary. I trust her recommendations implicitly, so I just do what I’m told, which takes the brainpower out of things.

If you’re going to a new place, and your friends have not been there, what do you consult for advice?
Usually, I’ll ask someone from the LE Miami community that’s based where I’m headed for local tips and suggestions. You can’t beat some insider knowledge! I also always consult Suitcase magazine – its recommendations haven’t failed me yet.
What was your favorite room service experience ever?
At La Mamounia in Marrakech they wheel in a table and set up breakfast for you on your terrace. It’s glorious.
What do you love most about working in hospitality?
Without a doubt, the people. I’ve met some of my closest friends through the industry.

If you could quit your job and follow the Mamma Mia dream (ie. open a small hotel in another country or on a remote island), where would it be?
Somewhere in the Portuguese countryside. The Mamma Mia dream will happen some day!
Do you have any tips or tricks for beating the dreaded jet lag?
Exercise! If I’m traveling to the US and I’m up at the crack of dawn, I’ll always go for a run.
Where are your favorite remote “offices” while traveling?
Hotel lobbies or Soho House.

Beach, city or mountains?
Mountains.
Alone or with someone else?
With someone else to share the memories.
Is in-flight wifi a good idea?
No! It’s the last sacred offline space.
Yoga or hotel gym?
Gym: I’m obsessed with Peloton bikes.






































































